Lazada Group is a group of companies that operates Lazada, a popular eCommerce site in Southeast Asia. The group was founded in 2012. With a headquarters in Singapore, Lazada also operates in Malaysia, Indonesia, Philippines, Thailand and Vietnam. In June 2017, Alibaba Group Holding has announced that it will boost its stake in Lazada Group to 83%, amplifying its focus in the region.
Over the years, Lazada has experienced aggressive growth in eCommerce industry in Malaysia. While shoppers in other countries are enjoying great customer service experience by Amazon, Zappos and other online retailers, many Malaysians are still new to online shopping. Therefore, the presence of Lazada in Malaysia has elevated online shopping experience in the country to a new level. Besides, Lazada has also explored several modifications to its selling structure to suit local needs better. One great example is Cash On Delivery (COD), a feature commonly available among small-time online sellers. Since Lazada itself is a reputable company, offering COD option managed to bolster its presence in the country.
In March 2017, Dato’ Sri Mohd Najib Tun Abdul Razak, together with Jack Ma, founder of Alibaba, has announced the establishment of Digital Free Trade Zone (DFTZ) in Malaysia. The DFTZ will be located at KLIA Aeropolis, Malaysia. It will provide physical and virtual zones to facilitate eCommerce activities. The activities include trading of goods and services. With the introduction of DFTZ, Lazada is poised to be a key player in Southeast Asia, dominating eCommerce industry in the region.
Upon clicking About section on Lazada website, it shows only limited information to the visitors. Therefore, we are not able to look for more information on the corporate structure of the group.